Since we are generally not gifted in physical prowess, esports may be an area where we can specialise, and excel in due course.вЂќ Singapore should aim to excel in some sport. вЂњThe Russian girls are outstanding in tennis, with their occasional wins also. вЂњThe Korean girls have done something outstanding by being always among the top 10 in practically all the major championships in golf, with the occasional wins in some of the major tournaments,вЂќ he said. YouвЂ™re going to be hearing that word a lot in SingaporeвЂ™s future esports is the golden goose of gaming for many companies, and why not? ItвЂ™s an area of entertainment laser-focused on the younger generation вЂ“ a generation more in-tune with the digital world at large, a generation whose attention is worth money (via the right monetization techniques), a generation with disposable income thatвЂ™s becoming more and more likely to be spent on вЂ“ or in вЂ“ games.Д¬o-founder of yup.gg, Nicholas Khoo, makes reference to a remarkable quote from Dr Yeo Ning Hong вЂ“ patron of the Singapore National Olympic Committee вЂ“ who outlined the importance of SingaporeвЂ™s relationship with esports in a speech a few years ago. 5G is commercially available, and there are ample opportunities for esports organisers and gaming companies to deliver great esports experiences here.вЂќ вЂњWe enjoy one of the best fibre optic connectivities in the region that can support seamless cross-market play. вЂњWhile other countries may have larger gaming communities by volume, the Singapore gaming industry is small and mighty with tons of growth potential,вЂќ says Riot GamesвЂ™ regional marketing manager, Nelson Woon. вЂњThis makes Singapore a really prime market for embracing global trends, and gaming is certainly one stream of entertainment that Singaporeans enjoy variety and accessibility for. вЂњSingaporeans have access and appreciation for entertainment from all across the globe, be it Western movies, K-drama, or Japanese games,вЂќ explains RiotвЂ™s Chris Tran, head of esports for Southeast Asia at Riot Games. ThatвЂ™s why companies as diverse as Epic, Riot, Twitch, ESL Gaming and many, many more besides have made a point of taking up space at Gaming Matters: these companies want to be visible in one of gamingвЂ™s most electric markets, and they want to stay there and ingratiate themselves with a keen, technologically-savvy audience. SingaporeвЂ™s games market is expected to be worth at least $130 million by the end of this year вЂ“ and then $138 million by 2024. No longer are video games seen as a niche hobby for wayward youths, no вЂ“ now, the multi-billion dollar industry is at the center of every forward-thinking business personвЂ™s mind. When even the Singapore Tourism Board is starting to hop on the bandwagon and embrace gaming as a key part of the countryвЂ™s culture, you know traditional attitudes are starting to shift. READ MORE: Armature Studio on bringing вЂResident Evil 4вЂ™ to VR.And its importance to the sector is only just starting to make itself known. Gaming Matters sells itself as a conference that celebrates the intersection of gaming, music, sports, and marketing industries, and thereвЂ™s a good reason itвЂ™s positioned in Singapore: the city-state is a rapidly emerging force in gaming. The former is a more consumer-focused event, designed to run parallel to its older, more established sibling вЂ“ know simply as Gamescom вЂ“ whilst the latter has more of an industry focus. Last week, Singapore hosted two notable games conferences: Gamescom Asia and Gaming Matters 2021.

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